Over the last 25 years, I’ve been helping people tell their story. I began backstage working with actors, directors, dancers, choreographers, and playwrights. For 15 years I hung lights, built sets, and ran shows all in an effort to support and facilitate the performance on stage for the audience in the house. Across the disciplines of theatre, ballet, opera, and Tony Award-winning Broadway shows, I’ve worn many hats and worked on countless of productions.
A decade ago, during my graduate school studies, I transitioned from backstage production to live entertainment marketing, specifically digital and social. While my focus has shifted, my goal remains the same; to help theatrical producers share their story with an audience. And as traditional advertising models are shifting, and the marketplace is becoming more crowded, story and narrative is essential to connect with the consumer, where quality is valued far more than quantity.
My diverse background allows me to bring a unique perspective to digital marketing consultancy, strategy, and management. I enjoy the challenge of providing a wide range of clients with a mix of creativity—both artistic and strategic—and business acumen. Clients describe me as a highly motivated professional who delivers practical marketing solutions while using cutting-edge technologies to achieve production and performance goals. Colleagues consider me to be driven and passionate about the constantly evolving fields of digital and social marketing.
Please contact me below to learn more.
Social media offers unprecedented opportunities to engage with audiences and build brand loyalty, but only when it is used as a precision marketing tool. If you are new to social media, I can help you launch a social presence designed to shape and extend your brand. If you are already social, I can help you take your digital engagement to the next level by cultivating unique communities of fans who will evangelize on behalf of your brand.
Audiences are hungry for content, and companies must learn to deliver. I can help you share rich digital content—in many cases, using material that you are already generating—in new ways that will excite your audience and expand your brand’s influence. I will walk you through the process of publishing dynamic, highly interactive publications and create and distribute engaging content for tablets and smartphones at a fraction of the cost of print.
All marketing strategies, even successful ones, must evolve to keep pace with new technologies. I can work with you to make sure you are taking advantage of every opportunity in the digital space. I will evaluate the performance of your brand, identify gaps in your marketing strategy, and develop a plan to grow your business with a tailored and cohesive mix of social networking initiatives, website design, multimedia marketing packages, and digital publishing options.